Following last week’s fundamentals on visual design, we are moving on to logo design and Gestalt theory this week. Reading Gestalt Principles in UI Design made me realize that how different groupings of information can produce different visual effects. In my past experiences designing user interfaces, I have always been conscious of how I place elements and information but lack the theoretical knowledge to actually know what I am doing. I am excited to put this into use in the future and to see how can switch things up. Airey’s Logo Design Love showed me a lot of the thoughts and processes that goes behind all the iconic designs. One thing that really struck me is that aside from all the principals of logo design (simplicity, recognizability, and etc.), in some instances, how the logo is going to be used also matters a lot in the process of design. For instance, when the design team was working on the NHS logo, they needed to make sure it easy to implement and doesn’t look too extravagant.
With all these information in mind, I started thinking about how I would design a logo for myself. Before jumping into sketching, I listed out some of the things that I think represents myself and the aesthetic I want to go for.
- I was born in the year of tiger
- My Chinese name means “to shine”
- I love pink and pastel colors (I already made the decision that it’s going to be pink)
- I love things that sparkle (lol)
- I want it to look bold, empathetic, and/or vintage
Looking at the list, I realized that I have so many things I want to accomplish. I then started sketching out some ideas:
I decided to go with the letter C idea because it’s the most fleshed out sketch and it looked the most simple and effective.
I imported the image into illustrator and then traced the outline of the C:
I also made it more clean and squared compared to the sketch.
Then, I started thinking how I would incorporate the sun into the letter:
After a few iterations, I’m most pleased with the one on the last row, so I came up with other versions of it by adding colors and texts.
For now, I am pleased with this version as a first draft, but I do feel like the texts could be incorporated better and the C itself could be more readable. I’m looking forward to get some feedbacks!
Download my complete file here:
https://drive.google.com/file/d/1DZaIoDJDeLMKTuCCplubWwsmpEHKjzH3/view?usp=sharing
